Matt Gibson
Involving concepts of ‘transparency and illusion’ and bringing customers minds in-between interior and exterior this store plays on the perspective of the ‘arcade’. A random and organic set of arches inspired by Thomas Heatherwick's sculptural works merge to form a cave like enclosure from within the confines of the rectilinear shell. Providing intimacy and protection from the elevated & wind blown Docklands promenade the organic arches intend to shift the visitor inwards toward the end of the awkward ‘L ‘shaped plan & at the same time provide merchandising benches, walls and ceiling. The arches partially cover existing structural piers & terminate with mirrored cladding behind the sales counter seemingly extending the space and encouraging a play on perspective. The store presents its brand and hero through the use of strong architectural form and resourceful use of material. OSB panelling (used for everyday hoarding) makeup the Fame Agenda arches achieving a strong visual statement at low cost. Background walls are painted in a simple black gloss achieving a seeming infinity of depth. Materials combine rudimentary against slick, satin against glossy & provide an honestly & warmth carefully chosen so as not to overpower the product.
From Contemporist
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